With the passage of time the nontraditional ways of promoting a website are coming in more common use. The number of websites on the web is increasing at a very fast pace. The World Wide Web is now crowded with millions of websites, all of which need promotion. One of the young websites which has done really well in this regard is Squidoo. beekeepers Squidoo came into being just 4 years back and at present it is one of the most visited websites on the internet. Squidoo has succeeded in doing so because the website had a very well planned marketing campaign. Now, other websites use Squidoo as their marketing tool.