When your kid has a favorite stuffed animal and they carry it everywhere, if it lasts for years than it must be one of those Animal Alley stuffed animals. Growing up that was the only brand that my mom would by for me because they were made so well she knew that they would last for a long time. Mom was right because I still have ones from 10 years ago that look brand new. I collected them into my late teens and my daughter now has a number of the ones from my collection. They will last for years to come.