When you are looking to optimize your site, there are things that you need to take into consideration. The best thing you can do is learn for yourself what search engine optimization is all about and how your website gets seen. When you are thinking of optimizing your site it is important to start learning about links. There are some good reading material that is available to help you understand about link building and why it is important for your website and the rankings you will get from it. Just search for  a professionals guide to link building so that you can get a copy and start learning.