If your business involves the manufacturing, selling, serving or otherwise facilitating the buying and using up alcohol, then your enterprise will need liquor liability insurance. This coverage will protect your business against loss or damage claims resulting from a customer of your business becoming inebriated and causing physical injury to themselves or others. Unfortunately, this kind of coverage can be pricey depending on your location. It is estimated by industry experts that only 35% of businesses who should have this coverage, actually purchased it.