With more companies on the move to break into fresh markets the need for innovation is at an all time high. It is no longer business as usual for many companies. The dealer with a corner on the market, setting arbitrary price and with his nearest competitor over a hundred miles away are gone, with global brokerages and increased product availability, competitive pricing and innovation will affect the continued financial success of many businesses. This is true in Corn Commodity Trading. Consumers are becoming more expectant traders when it comes to making purchases and exchanges. The “it will do” mentality of the consumer of yesterday has transformed into “what makes your product better than anyone else?”