My friends and I recently went in together and opened a business that catered to people that needed large vehicles, that gave good gas mileage.  Everyone was put in charge of a specific task, and I was put in charge of advertising.  Taking this responsibility seriously, I enlisted the help of Automotive Direct Mail to attract new customers.  The plan worked out beautifully, and my friends were amazed at how much business we were getting.  Today, we continue to enjoy our success, for it has strengthened our already strong bond with each other.  We will continue this thriving business indefinitely.